The Amazon Search Terms Report is a tool provided by Amazon to help sellers understand how their customers are finding their products. It provides insights into the search terms that customers use to find products on Amazon, and how those search terms impact sales.
In this article, we will take a closer look at the Search Terms Report, how it works, and how sellers can use it to improve their product listings and increase sales.
What is the Amazon Search Terms Report?
A tool Amazon Search Terms Report allows sellers to see which search terms customers are using to find their products on Amazon. It provides data on the number of clicks, impressions, and sales generated by each search term, as well as the conversion rate and cost-per-click (CPC) for each search term.
How Does the Amazon Search Terms Report Work?
The Amazon Search Terms is generated from the search terms that customers use when searching for products on Amazon. When a customer searches for a product, Amazon’s algorithm analyzes the search query and matches it with relevant products based on various factors, such as the product title, description, and keywords.
The Amazon Search Terms Report provides data on which search terms are leading customers to a seller’s product, and how those search terms are performing in terms of clicks, impressions, and sales.
Why is the Amazon Search Terms Report Important?
The Amazon Search Terms Report is important because it provides sellers with valuable insights into how their customers are finding their products on Amazon. By analyzing the data in the Search Terms Report, sellers can identify which search terms are generating the most clicks, impressions, and sales, and adjust their product listings accordingly. This can help sellers improve their product visibility, increase sales, and optimize their advertising campaigns.
How to Access the Amazon Search Terms Report?
To access the Amazon Search Terms Report, sellers must have an active Amazon Seller Central account. Once logged in, navigate to the Advertising tab and click on Reports. From the drop-down menu, select Search Term Reports. The report can be generated for a specific date range and can be downloaded in CSV format.
How to Analyze the Amazon Search Terms Report?
The Amazon Search Terms Report provides a wealth of data that sellers can use to optimize their product listings and advertising campaigns. Here are some key metrics to consider when analyzing the report:
Clicks:
The number of clicks generated by each search term is an indicator of how many customers are interested in a seller’s product based on that search term.
Impressions:
The number of impressions generated by each search term indicates how many times a seller’s product appeared in search results for that search term.
Sales:
The number of sales generated by each search term indicates how many customers purchased a seller’s product after searching for that term.
Conversion Rate:
The conversion rate for each search term indicates how effective a seller’s product listing is at converting clicks into sales.
Cost-Per-Click (CPC):
The CPC for each search term indicates how much a seller is paying for each click generated by that search term. By analyzing these metrics, sellers can identify which search terms are driving the most traffic and sales to their products, and adjust their product listings and advertising campaigns accordingly.
How to Use the Search Terms Report to Improve Product Listings?
Here are some tips on how sellers can use the Search Terms Report to improve their product listings:
Identify high-performing search terms:
Use the Search Terms Report to identify search terms that generate a high number of clicks, impressions, and sales. Incorporate those search terms into the product title, bullet points, and product description to improve visibility and increase sales.
Optimize product listing:
Analyze the conversion rate for each search term to identify areas where the product listing could be optimized. For example, if a search term generates a high number of clicks but a low conversion rate, the product listing may need to be revised to better address customer needs and highlight the product’s unique value proposition.
Refine keyword strategy:
Use the Search Terms Report to refine the keyword strategy for the product listing. Identify search terms that are driving traffic but not resulting in sales and consider adding negative keywords to filter out irrelevant traffic. Conversely, identify search terms that are resulting in sales and consider adding them as exact or phrase-match keywords in advertising campaigns.
Monitor advertising campaigns:
Use the Search Terms Report to monitor the performance of advertising campaigns. Identify search terms with high CPCs and low conversion rates and adjust bids or pause campaigns as needed. Additionally, identify search terms that are performing well and consider increasing bids or creating new campaigns focused on those terms.
Conclusion:
The Search Terms Report is a valuable tool for sellers looking to improve their product listings and increase sales on Amazon. By analyzing the data provided in the report, sellers can identify high-performing search terms, optimize their product listings, refine their keyword strategy, and monitor their advertising campaigns. With a thorough understanding of the Search Terms Report, sellers can gain a competitive edge and maximize their success on Amazon’s platform.
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